Post by rabia373 on Mar 10, 2024 9:46:30 GMT
Marketing methodology focused on creating and disseminating relevant content , without the objective of directly promoting the brand, content marketing is a strategy that has grown considerably in recent years, especially in digital media. At the same time, some myths about content marketing have also been created – and what's worse: many people have believed them – which can compromise some work in this area, from planning, through development to execution. Also read: How Inbound Marketing can bring new customers to your business The first of these myths is to firmly believe that content marketing is something restricted, basically, to company “x” or “y”. I'm mistaken. In fact, our experience of more than a decade here at Abrasivo Digital has demonstrated that content marketing is centered on personas , that is, it must be aimed directly at them, with the purpose of solving their problems and meeting their needs . Another widespread myth is that content marketing is an invention of the Internet Age. Although it must be recognized that this strategy has gained a lot of weight in digital marketing in recent decades, it is also true that it is possible to implement it offline. Just to give you an idea, some magazines were already doing content marketing.
Social media is an integral part of content marketing Social networks are an integral part of content marketing/Photo: NordWood Themes/Unsplash “ Content Marketing and Inbound Marketing are the same thing” Many people still make this confusion, but we are talking about two different fields . Content marketing usually integrates inbound marketing strategies , not the other way around. Both are important, but one is more comprehensive than the other, therefore. Anot Whatsapp Number List her mistaken association that we have often seen is that content marketing can be summarized as a blog . If you follow the content we usually share both on social media and on the Abrasivo Digital blog itself, you will already know how much we value the blog in a digital marketing strategy . Read also: Digital Marketing for the pet market: the complete guide This time, however, it is content marketing that is broader , which means that relevant blog content is usually part of it, and not the other way around. Because, through content marketing it is possible to produce for countless other channels and in different formats , in addition to blog posts. Content producers in general can do content marketing Content producers in general can do content marketing/Photo.
Austin Distel/Unsplash Content Marketing: who does it? There are also those who think that only a press officer can do content marketing , when we know that this type of professional works in another area of communication, which is actually responsible for intermediating the relationship between companies and journalists. It is true that a press officer can also carry out content marketing work , but many other professionals are equally capable, which includes: content producers in general, journalists, writers, copywriters, etc. In addition to the controversial elements we have already mentioned in this article, we have listed eight more myths about content marketing that you should know and avoid: I need to publish every day on the blog to get better results; Sharing the knowledge I have will equip my competitors and harm my business; Just republish the content in different media; On social media, what matters most is the number of followers; My clients don’t even access social media; In each social media post, the more hashtags I insert, the better; It is impossible to generate leads and do business through social media; Email marketing is a thing of the past. Do you know any other myths related to content marketing ? If you remember any, leave your comment at the end of this post. We are sure there are many others, because we hear about them every day here at the agency.
Social media is an integral part of content marketing Social networks are an integral part of content marketing/Photo: NordWood Themes/Unsplash “ Content Marketing and Inbound Marketing are the same thing” Many people still make this confusion, but we are talking about two different fields . Content marketing usually integrates inbound marketing strategies , not the other way around. Both are important, but one is more comprehensive than the other, therefore. Anot Whatsapp Number List her mistaken association that we have often seen is that content marketing can be summarized as a blog . If you follow the content we usually share both on social media and on the Abrasivo Digital blog itself, you will already know how much we value the blog in a digital marketing strategy . Read also: Digital Marketing for the pet market: the complete guide This time, however, it is content marketing that is broader , which means that relevant blog content is usually part of it, and not the other way around. Because, through content marketing it is possible to produce for countless other channels and in different formats , in addition to blog posts. Content producers in general can do content marketing Content producers in general can do content marketing/Photo.
Austin Distel/Unsplash Content Marketing: who does it? There are also those who think that only a press officer can do content marketing , when we know that this type of professional works in another area of communication, which is actually responsible for intermediating the relationship between companies and journalists. It is true that a press officer can also carry out content marketing work , but many other professionals are equally capable, which includes: content producers in general, journalists, writers, copywriters, etc. In addition to the controversial elements we have already mentioned in this article, we have listed eight more myths about content marketing that you should know and avoid: I need to publish every day on the blog to get better results; Sharing the knowledge I have will equip my competitors and harm my business; Just republish the content in different media; On social media, what matters most is the number of followers; My clients don’t even access social media; In each social media post, the more hashtags I insert, the better; It is impossible to generate leads and do business through social media; Email marketing is a thing of the past. Do you know any other myths related to content marketing ? If you remember any, leave your comment at the end of this post. We are sure there are many others, because we hear about them every day here at the agency.