Post by account_disabled on Dec 24, 2023 9:41:45 GMT
According to the Journal du Net, (49th is at 6 million). According to a study published in the HBR, 40% of salespeople who use LinkedIn have generated business there . It's a lot, but 1) it means that 60% have not developed a business there. 2) the study was carried out in the USA, on technological products sold to IT departments. We are quite far from regional BtoB SMEs in France. According to another study “ How did LinkedIn help you with ?” : 26.2% of profiles generated business opportunities; 41.5% created relationships with potential customers; 43.5% have developed new relationships with profiles who can influence their customers.
I don't say this to criticize LinkedIn, nor to say that it doesn't work. As I said above, I am Email Data one of the 40% of profiles who found clients on LinkedIn. I should rather say “who were found by clients”. I have never really prospected on LinkedIn. I only prospected to do tests, test approaches, try different contact scenarios. The result is more than very disappointing. Putting LinkedIn in its place I put these points forward to illustrate that LinkedIn is only a tool, which can work from a business point of view but not for everyone. An entrepreneur published more than 100 articles in 1 year. Results: 1,850 readers in total, or an average of 15 per article.
One might wonder if it is worth the effort and cost to continue. Neither rule nor guarantee There is no guarantee of doing business on LinkedIn, and there are clearly more starters than comers. And above all, there are no rules. Clients came through a search on my name; a search on skills that I offer (or that my team offers); following a conference; after an article, a like, a comment or a share. A client asks me what works best for lead acquisition on LinkedIn. Sincerely, I do not know. Some time ago, I trained all the French and European salespeople of a large group, in groups of 8/10 people. We saw everything. Some salespeople did not have a lead.
I don't say this to criticize LinkedIn, nor to say that it doesn't work. As I said above, I am Email Data one of the 40% of profiles who found clients on LinkedIn. I should rather say “who were found by clients”. I have never really prospected on LinkedIn. I only prospected to do tests, test approaches, try different contact scenarios. The result is more than very disappointing. Putting LinkedIn in its place I put these points forward to illustrate that LinkedIn is only a tool, which can work from a business point of view but not for everyone. An entrepreneur published more than 100 articles in 1 year. Results: 1,850 readers in total, or an average of 15 per article.
One might wonder if it is worth the effort and cost to continue. Neither rule nor guarantee There is no guarantee of doing business on LinkedIn, and there are clearly more starters than comers. And above all, there are no rules. Clients came through a search on my name; a search on skills that I offer (or that my team offers); following a conference; after an article, a like, a comment or a share. A client asks me what works best for lead acquisition on LinkedIn. Sincerely, I do not know. Some time ago, I trained all the French and European salespeople of a large group, in groups of 8/10 people. We saw everything. Some salespeople did not have a lead.