|
Post by rubina9898 on Jan 2, 2024 9:03:50 GMT
Tsensory marketing Sensory marketing is a sales strategy that aims to awaken the need and desire to purchase a product or service in an individual through the stimulation of one or more of the five senses sight smell taste hearing and touch. The sensorial approach allows companies to differentiate themselves and enhance the consumer experience increasing the perception of added valu. Through “tastes “sounds “smells “tactile sensations and “visual content affective memory is activated curiosity is stimulated and objections to purchasing are reduced.t have to stimulate the Phone Number List sense of smell. In fact many times purchases are made to satisfy an emotional desire and subsequently justified by a rational reason therefore the more sensory stimuli the consumer receives the greater the chances of him purchasing the good or service. However to apply efficient sensory branding strategies it is necessary to know your type of customer understand their aspirations desires and behaviors have the brand's positioning and values well defined and understand how to use the five senses to your benefit. The five senses in practice Strategies that appeal to the five senses attract and leave lasting emotional memories. Find out how to use each one.
|
|