Post by account_disabled on Feb 25, 2024 5:19:56 GMT
Today we tackle one of the great topics of marketing, online and offline: measuring the effectiveness of actions . In fact, often, when we talk about marketing and communication, the common perception is that of a vague, ethereal world, wrapped in an aura of creativity and mystery. For many entrepreneurs, the evaluation of whether or not a campaign is effective is based on feeling. Phrases like “ I seem to have received more contacts ”, “ It seems to me that sales have increased ” or “ my customers have complimented me ” are still commonplace, especially when working with medium-small or in the local area. The good news is that to measure advertising promotion activities, you do NOT need to rely on intuition . Indeed, the presence of specific and always updated data - in a word, the measurability of results - is one of the greatest advantages offered by the digital environment.
The bad news is that there is so much data available . Whether Chinese Europe Phone Number List we are talking about the advertising platform of the chosen channel ( Business Manager for Facebook) or specific web analytics tools (among all, Google Analytics), the risk is always the same: getting lost in a labyrinth of data and metrics without being able to obtain truly useful information. The important thing, in fact, is not so much having access to the data, but knowing how to interpret it. Consequently, it becomes essential to choose the right data , capable of giving us real feedback on our marketing actions, so that we can - possibly - implement or rethink them. Ok, but how do you choose the right data? At this point KPIs, an acronym for Key Performance Indicator, come into play . Simply put, the fundamental indicators of your online performance. Choosing the right KPIs therefore becomes essential to understand how well your marketing campaigns are working.
But how do you distinguish the truly important metrics? First of all, you must always have in mind the objective of the marketing action you are measuring . In fact, not all marketing activities aim at sales! Many are aimed at helping the customer advance along the path that brings them closer to the purchase (customer journey) or at building their loyalty after the sale itself. This approach to marketing is perfectly expressed in the Inbound method . But let's take a concrete example... A holiday village in Sardinia creates content (blog article) on the best beaches in Sardinia. The objective of this content is not direct sales: through this article we want to intercept people interested in holidays in Sardinia, provide useful information, generate desire and start creating contact with the brand.
The bad news is that there is so much data available . Whether Chinese Europe Phone Number List we are talking about the advertising platform of the chosen channel ( Business Manager for Facebook) or specific web analytics tools (among all, Google Analytics), the risk is always the same: getting lost in a labyrinth of data and metrics without being able to obtain truly useful information. The important thing, in fact, is not so much having access to the data, but knowing how to interpret it. Consequently, it becomes essential to choose the right data , capable of giving us real feedback on our marketing actions, so that we can - possibly - implement or rethink them. Ok, but how do you choose the right data? At this point KPIs, an acronym for Key Performance Indicator, come into play . Simply put, the fundamental indicators of your online performance. Choosing the right KPIs therefore becomes essential to understand how well your marketing campaigns are working.
But how do you distinguish the truly important metrics? First of all, you must always have in mind the objective of the marketing action you are measuring . In fact, not all marketing activities aim at sales! Many are aimed at helping the customer advance along the path that brings them closer to the purchase (customer journey) or at building their loyalty after the sale itself. This approach to marketing is perfectly expressed in the Inbound method . But let's take a concrete example... A holiday village in Sardinia creates content (blog article) on the best beaches in Sardinia. The objective of this content is not direct sales: through this article we want to intercept people interested in holidays in Sardinia, provide useful information, generate desire and start creating contact with the brand.