Post by account_disabled on Mar 6, 2024 4:19:53 GMT
One Friday afternoon in May 2007, Abel, a 29-year-old young man from Barcelona, was talking with his friend Sandy about the alphabet soup packets. The debate raged over whether each package included all the vowels and consonants that make up the alphabet. Since they did not reach an agreement, they bought several packages with the aim of checking what the reality was. This is how one of the most talked-about actions of a prosumer in our country began. Prosumer describes those people who participate in processes of co-creation or re-design of products or services thanks to their connection with communities and social networks. One of the paradigmatic examples is the community of Lego prosumers, who participate free of charge in the development of new items and concepts linked to the brand. Abel recounted the contents of the packages several times and came to the certainty that the Pastas Gallo packages were missing letters: specifically the 'U' and the 'W'. But the topic did not end there, he prepared a letter asking Pastas Gallo customer service what the reason for these absences was, which he closed with a postscript that clearly reflects the interests that drive a prosumer: “I bet you have never "I received such an unusual email, but I am a rather restless person who likes to know the most unlikely things.
Immediately afterwards he created a blog where he intended to narrate how this story unfolded with an explicit objective already in the first post. prossumer "It is a demand that I have decided to lead in a personal capacity, since I believe that it is fair and necessary to clarify to all consumers of this brand the reason why an irregularity is being committed in the advertising of its products." After a few days it was referenced by menéame (a website that allows you to send a story so that users can vote whether they are interested or not and it appears on the cover), providing a viral effect in hundreds of blogs, thousands Industry Email List of comments and in the media. communication like 20 Minutes. Pastas Gallo immediately – through his communications department – sent several personalized messages to Abel to try to respond to his curiosity, in a friendly and fun language, respecting the spirit that embarked Abel on this adventure. «Although there is a technical justification for us not having manufactured the «U» and the «W» (and that is that they are two letters without sufficient support points to ensure that they do not deform during their production), we can invite you to Visit our facilities and see, in situ, how the pasta is made and that we do not have those consonants hidden anywhere.
Furthermore, in November 2007 I received several packages of Pastas Gallo at his home so that I could verify for myself that there really were no more "fugitive letters." Abel's requests were satisfied even beyond his initial proposals: “my surprise has been not to see that the U, the W, the Ñ and the @ symbol are actually already there, but that they have gone ahead again and added the Ç, so requested by Catalan speakers. The same goes for the gentlemen of Pastas Gallo. Long live Pastas Gallo!!!” THE CONCEPT. Abel's actions respond strictly to what he considers a prosumer (prosumers or active consumers), a term that combines producer and consumer. The neologism defines current consumers, people who are no longer limited to purchasing products or services but rather establish conversations (in the manner of the Cluetrain Manifesto, which says in point 1 that “Markets are conversations”), and criticize or recommend in a circle that goes beyond the scope of their friendships thanks to advances in communication and information technologies, which operate as extensions of the human being, as McLuhan would say.
Immediately afterwards he created a blog where he intended to narrate how this story unfolded with an explicit objective already in the first post. prossumer "It is a demand that I have decided to lead in a personal capacity, since I believe that it is fair and necessary to clarify to all consumers of this brand the reason why an irregularity is being committed in the advertising of its products." After a few days it was referenced by menéame (a website that allows you to send a story so that users can vote whether they are interested or not and it appears on the cover), providing a viral effect in hundreds of blogs, thousands Industry Email List of comments and in the media. communication like 20 Minutes. Pastas Gallo immediately – through his communications department – sent several personalized messages to Abel to try to respond to his curiosity, in a friendly and fun language, respecting the spirit that embarked Abel on this adventure. «Although there is a technical justification for us not having manufactured the «U» and the «W» (and that is that they are two letters without sufficient support points to ensure that they do not deform during their production), we can invite you to Visit our facilities and see, in situ, how the pasta is made and that we do not have those consonants hidden anywhere.
Furthermore, in November 2007 I received several packages of Pastas Gallo at his home so that I could verify for myself that there really were no more "fugitive letters." Abel's requests were satisfied even beyond his initial proposals: “my surprise has been not to see that the U, the W, the Ñ and the @ symbol are actually already there, but that they have gone ahead again and added the Ç, so requested by Catalan speakers. The same goes for the gentlemen of Pastas Gallo. Long live Pastas Gallo!!!” THE CONCEPT. Abel's actions respond strictly to what he considers a prosumer (prosumers or active consumers), a term that combines producer and consumer. The neologism defines current consumers, people who are no longer limited to purchasing products or services but rather establish conversations (in the manner of the Cluetrain Manifesto, which says in point 1 that “Markets are conversations”), and criticize or recommend in a circle that goes beyond the scope of their friendships thanks to advances in communication and information technologies, which operate as extensions of the human being, as McLuhan would say.